InterJournal Complex Systems, 409
Status: Accepted
Manuscript Number: [409]
Submission Date: 606
Revised On: 10710
Modeling the Structural Dynamics of Industrial Marketing Systems
Author(s): Ian Wilkinson ,James Wiley ,Aizhong (Alan) Lin

Subject(s): CX.07, CX.13, CX.14, CX.35, CX.44

Category: Brief Article


Industrial market systems (IMSs) comprise the interrelated organizations involved in creating and delivering products and services to end-users. The present paper describes computer models that aim to mimic the evolutionary process of IMSs. The modelling effort has two interrelated but distinct purposes. The first is to help us to better understand the fundamental processes at work shaping the creation and evolution of industrial firms and networks in IMSs. This understanding will provide a base both for predicting and perhaps influencing the evolution of IMSs. Secondly, the models may be used for optimizing purposes, to help us designing better performing market structures.

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